In the pilot, Lindex has launched a take-back programme for its baby and kids outerwear where customers can send in pieces and receive a reward. The pieces will be sold at select Lindex stores.
"The climate will not wait and one of the most important things we need to do for our future is to save natural resources by prolonging the lifetime of products. Today, a lot of clothes spend the majority of its life hanging in a closet without being used. At Lindex, we want to encourage and make it easier for our customers to be part of the change," said Anna-Karin Dahlberg, head of Sustainability at Lindex.
Lindex is also exploring a new circular approach connected to its existing in-store textile collection. In collaboration with the local partner in Norway, selected womenswear pieces that have been handed in by customers will be sold in the newest Lindex store in Oslo Byporten. The curated second hand will feature long time favourites from the Lindex collections and design collaborations.
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