They can play a decisive role in the steering fashion industry towards a more sustainable future. India’s traditional clothing industry from ancient times depended a lot on organic processes and dyes. Fashion designers of the present are now incorporating such lessons into their collections.
Eminent designer Ritu Kumar has stressed how zero-waste culture is important in fashion. She has focused on using slow-process in her labels. Many of her lines have been highly influenced by nature and created without harming nature.
Paromita Banerjee is always inspired by Japanese minimalism of creating clothes from waste pieces and scraps. She believes in trans seasonal fashion where the clothes can be used without season. Her concept of Japanese BORO, meaning “too good to be waste” enables her to use leftover fabrics to be upcycled into books and bags.
Pero by Aneeth Arora has a concept of anti-fit. She focuses on creating clothes that are aesthetically impeccable and timeless. She takes baby steps towards creating a brand that focuses on clothing as a craft rather than something that is done by mass scale.
Fashion designer Vaishali S has opened new ways for traditional weavers by helping them shift towards the organic path. Her brand has tried to uplift weavers of rural Karnataka by suggesting more organic techniques. She is on a mission to revive traditional weaves and fabric development techniques.
Anita Dongre has her own unique name in the fashion industry. She explores slow fashion rooted in Indian aesthetics and designs through “AND” and Roots. She actively involves craft clusters and local craftswomen to make her fashion come to life.
Fashion is not just a luxury but a means of livelihood to so many small and big workers. To make it more eco-friendly is to protect the earth as well as protect the livelihoods of these people.
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