Adidas and Allbirds have announced the first product from their collaboration Futurecraft. Footprint, a performance running shoe with no carbon footprint. With each pair having a carbon footprint of just 2.94kg CO2e and created with 63 percent fewer emissions, Futurecraft.Footprint showcases a new approach to sustainable design and alternative manufacturing.“We believe that the challenge of solving climate change is the problem of our generation and solving it will not be done alone.
We need to find new business models, new innovations, and new ways of working together. Our partnership with Adidas is an example of that,” said Tim Brown, co-founder & co-CEO at Allbirds.
News and Image courtesy: Fibre2Fashion.com